4  Section 3 Multimodal Data (Images, Video, Audio)

Abstract: Conventionally, for us (the social scientists) we start the research process by generating research questions based on our previous knowledge and theories in the field and that is still the way to go about it. But, it is also possible that our observations of the world can guide our research questions. In this section, we will discuss how social scientists can look beyond conventional data types, and learn about capturing and analyzing multimodal data.